Janis Vetsch
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iComplyICO

Unlocking the power of blockchain to verify compliance in secondary trading

 

FREELANCE PROJECT

iComply ICO

Unlocking the power of
blockchain to verify compliance
in secondary trading

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OVERVIEW

iComply ICO strives to ensure confident Initial Coin Offering (ICO) launches and fair secondary trading. This aims to reduce fraud and normalize the use of blockchain technology as financial instruments. By tracking and advocating for trading compliance, iComply enables investors, issuers and service providers to utilize this disruptive form of capital fundraising. Due to the popularity of blockchain technology and the rapidly increasing number of ICOs, iComply has had significant media exposure about their mission to ensure fair trading. 

 

PROJECT ATTRIBUTES

– Brand Strategy
– Brand Identity Creation
– UX Research & Wirefrmaing
– Responsive UI Design
 

TOOLS

– Adobe Illustrator
– Sketch
– Invision

 
 
 
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THE CHALLENGE

Balance
Innovation & Trust


Their initial branding and digital presence showcased experience, but failed to provide a sense of trust and recognizability the young impact-driven company was striving for. Our team was asked to create an innovative digital brand identity that instilled trust and transparency.

 
 
 

THE SOLUTION

Facilitate
Brand Recognizability


Through in-depth organizational and domain research, we designed a comprehensive brand identity that communicates iComply's values and forward-thinking intentions. Using the newly established visual identity, we produced a responsive website that empowers issuers and investors to learn more about the opportunities provided by digital wealth management. 

 
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KEY FINDINGS

Summary &
Future Considerations

 

A focus of this project was on creating a simple experience that would allow the ordinary user to explore and learn more about the use of decentralized technology. While simultaneously showcasing the companies proven track record to interested collaborators. 

As designers, we strive to communicate intricate concepts in a precise manner. With ever-evolving emerging technologies, this challenge turned out to one of the most significant learning opportunities for our team. In addition to the brand identity guidelines, our team facilitated the development of the site.

 
 
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